Resource
25 Apr 2025
This resource has been selected by Alessia Padalino, FIT Consulting

Wecity app and platform to encourage sustainable mobility choices

Wecity aims to encourage the use of sustainable transport modes (walking, cycling, public transport, carpooling) by rewarding users with credits for each activity that reduces their carbon footprint. These credits can be redeemed for rewards such as electric bicycles, public transport passes, or other shared transportation options.

Description of the tool

Wecity is a digital platform that allows users to track their sustainable travel. Movement data is collected through the app, and users earn credits based on their eco-friendly behaviours.  

It is available for smartphones, easily accessible on Android and iOS.

How it works: inputs and outputs

Inputs:

  • GPS location
  • Mode of transport used (walking, cycling, public transport, carpooling)

Outputs:

  • Eco-credits accumulated, which can be redeemed for rewards
  • Reports on the CO savings generated by sustainable travel choices

Examples of use

Wecity has been used in several Italian cities like Milan, Rome, and Turin. It is also adopted by companies to encourage employees to adopt sustainable mobility behaviors. 

Use Case – Urban Cycling Index: Wecity features an Urban Cycling Index, which measures the safety of cycling in your city on a scale from 1 to 5. This index is calculated using an algorithm that takes into account user reviews, the kilometers mapped for cycling routes, and the city’s overall coverage. The goal is to improve cycling infrastructure and increase the safety and accessibility of biking in urban areas. 

List of cities here. 

Reference Description

The tool was developed by Wecity Srl Benefit Company and is accessible on their website.